When Joe — better known in the community as Giuseppe — first visited the shores of Lake Simcoe as a teenager, he never imagined it would spark a lifelong connection with the Town of Georgina. What began as a spontaneous road trip from the city soon became a tradition of visits, memories, and an enduring fondness for the area. That connection has now come full circle with the opening of Giuseppe’s, a charming ice cream and sub shop at 123 High Street in historic Downtown Sutton, bringing fresh energy to this beloved main street.
From summer visitor to local business owner
After years of visiting family in Georgina, Joe realized the town was more than a seasonal getaway — it was where he wanted to build a future. Drawn to Sutton’s riverside views, small-town charm, and rich heritage character, he set his sights on a storefront he had admired for years, determined to transform it into a welcoming space for both locals and visitors.
A business built on family and community
Giuseppe’s isn’t just about serving delicious subs and sweets — it’s a reflection of Joe’s personal story of passion, perseverance, and family values. From growing up hosting his mother’s legendary weekend feasts to running his first restaurant in Georgina, food and hospitality have always been at the heart of his life. With support from friends and locals, including his “bestie” Tracey and Miya, Joe has already cultivated a warm, neighbourhood atmosphere where customers feel like family.
When asked what he loves most about Georgina, Joe’s answer comes quickly: “The people. Everyone is so supportive, so generous, so community-minded.”
More than just a shop
Giuseppe’s is more than a new business — it’s a heartfelt investment in the vibrancy of Downtown Sutton. It’s a place to grab a cone on a summer afternoon, enjoy a freshly made sub, and share conversations that turn strangers into friends.
Whether you’re a local or just passing through, make time to stop by Giuseppe’s to enjoy a treat and experience a slice of small-town hospitality that’s hard to find anywhere else.
To learn more about the Town of Georgina, why businesses thrive here, and why residents love to call it home, visit choosegeorgina.ca.
