From home-based business to nine-store franchise: the journey of ADR Pet Stores in Georgina

Jen Radley with dog from ADR Pet Stores in Georgina

In 2013, a simple desire to provide healthier food for their furry companions sparked a journey that would transform a passion into a thriving business. It all began when the founders of ADR Pet Stores, Ryan and Jen Radley, switched their beloved fur babies, Thor and Orpheus, to a raw diet. The results were remarkable – improved health, glossy coats and a renewed vitality. This revelation prompted them to share their discovery with friends and family, who soon became loyal customers.

The demand for their high-quality, raw pet food grew steadily, prompting them to expand beyond their home operation. In 2019, ADR Pet Stores opened its first storefront on Church Street in Georgina. Named after their beloved dog Orpheus, who inspired the venture, the small unit quickly became a hub for pet owners seeking natural, nutritious options for their furry friends.

ADR Pet Stores grand opening

As the business continued to flourish, the need for more space became evident. Within six months of opening the first location, ADR Pet Stores relocated to Simcoe Street, introducing a wider range of products aimed at supporting the holistic well-being of pets. From supplements to toys, the store evolved into a comprehensive pet wellness destination, reflecting the founders' commitment to providing everything a pet needs to thrive.

ADR Pet Stores in Keswick

The rapid expansion caught the attention of aspiring entrepreneurs eager to join the ADR Pet Stores family. In 2020, the founders, fueled by their vision and guided by a commitment to quality over quantity, embarked on a franchising journey. Today, with nine locations and counting, ADR Pet Stores continues to grow while maintaining its core values and community-centred approach.

But amidst the success lies a question: How does ADR Pet Stores preserve its brand identity and customer experience across multiple locations? The answer lies in their unwavering dedication to maintaining a sense of community and personalized service. Each franchise owner shares the founders' passion for pet nutrition and wellness, ensuring that every ADR store remains true to its roots.

Tips for aspiring entrepreneurs

For aspiring entrepreneurs venturing into the world of business, the founders of ADR Pet Stores offer invaluable advice. They emphasize the importance of patience, urging newcomers not to rush the process but instead seek guidance from local resources and experienced professionals. Networking within the community and engaging in events not only fosters connections but also promotes business growth organically.

The benefits of doing business in Georgina

“Georgina is a vibrant community that thrives on supporting local businesses. As residents who have witnessed its growth firsthand, my husband and I feel deeply connected to this town. When customers enter our store, it feels like a scene from "Cheers" – we know their names, stories and even their beloved pets. This sense of familiarity creates a unique bond; our customers aren't just patrons, they're neighbours and friends,” said Jen.

“Situated by the lake, our town attracts visitors year-round, ensuring a constant influx of potential customers. From local chambers of commerce to supportive networks, entrepreneurs are never alone on their journey. Georgina's commitment to growth and supportive atmosphere make it an ideal place for anyone looking to start or expand a business.”

ADR Pet Stores journey from a home-based business to a thriving pet wellness brand exemplifies the power of passion, dedication and community support. As they continue to expand their reach while staying true to their values, the business remains a shining example of entrepreneurship in Georgina. Whether it's providing nutritious food or fostering meaningful connections, ADR Pet Stores is more than just a pet store – it's a cornerstone of the community, driven by a shared love for furry companions.

To learn about starting or expanding a business in Georgina and to contact our office for support, visit

Contact Us

26557 Civic Centre Rd,
Keswick, ON  L4P 3G1

T: 905-476-4301 / 705-437-2210
F: 905-476-8100

Hours of Operation

Monday to Friday
8:30 a.m. to 4:30 p.m.